Apple Watch は新しいテクノロジーの利用について新しいページを開くものです。2015 年初めになれば新しい革新的なユーザー体験をあなたの顧客の手首に届けることができるようになります。これまでのアプリの通知が Apple Watch で簡単に示せることを学んでください。WatchKit を活用すれば、あなたのアプリの機能をさらに Apple Watch で拡張し、高めることができます。
Apple Watch represents a new chapter in the relationship people have with technology. Starting early 2015, you will be able to deliver innovative new experiences to your customers on their wrist. Learn how your existing app notifications can easily show up on Apple Watch. And by leveraging WatchKit, you can take your apps even further by extending and enhancing their functionality on Apple Watch.
今日はアップルにとって記念すべき日だ。単なる開発者向け SDK の発表に過ぎないと思うかもしれないが、開発者が新しいデバイスのアプリを作るのにどれほど興味を持つのかアップルが知る場でもあるのだ。同じことは iPhone や iPad のアプリでも経験済みだが、消費者にとってはとても大切なことだ。開発者の強力なサポートを得られない製品は失敗する可能性が大きい。来年アップルが Apple Watch をリリースする際には、どれほどたくさんのアプリがすでに開発済みなのかみんなの前で自慢して見せたいのだ。だから今日はとても大切な日だ。
This is a huge day for Apple. It may seem like this is just another SDK release for developers, but this is where Apple learns just how interested developers are in making apps for its new device. We’ve all seen it before with companies competing with Apple for iPhone and iPad apps—they matter to the consumer a lot. Products that don’t have deep developer support have a good chance of failing. When Apple does release the Apple Watch next year, they want to be able to stand up and brag about how many apps are already available. It’s an important day.
アップルごひいきのライターで、当ブログでも頼りにしている Jim Dalrymple に関する辛辣な指摘はなかなかのものだ。
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果たして偶然か
アップルはイベントの招待状を、特別なゲスト、限られたアップルの従業員、ブルームバーク、 NY タイムズ、ロイター、WSJ などメジャーな報道機関、それに加えて Daring Fireball の John Gruber や The Loop の Jim Dalrympleのような必ず前向きに取り上げてくれる少数のブロガーに対して送付する。アップルのことを最大書き立ててくれる連中には招待状の話が広がるように早めに情報を与える。例えば、アップルが最新の iPhone イベントについて発表したまさにその日、カナダのブロガー Jim Dalrymple はたまたまクパティーノに居合わせ、発表会場の Flint Center でアップルが建築中の構造物のスナップ写真を撮っていたが、これは偶然にしては出来過ぎている。
Apple sends out invitations to special guests, a small group of Apple employees, reporters from major news outlets including Bloomberg News, The New York Times, Reuters, and The Wall Street Journal, and a small group of reliably positive bloggers, including Daring Fireball’s John Gruber and The Loop’s Jim Dalrymple. Apple’s biggest boosters get early tips to expect and publicize the invitations; for instance, on the exact day Apple announced its latest event, Canadian blogger Dalrymple just happened to be in Cupertino, snapping photographs of a structure Apple was building for the event at the Flint Center. It’s difficult to just call that a coincidence.
Steve Dowling と Natalie Kerris は双方とも個人的に Katie Cotton の後がまに座るべく根回ししていると言われるが、アップルがその後任としてホワイトハウスの大統領報道官 Jay Carney を検討しているという最近の報道はその意味でも興味深い。常に信頼するに足る Re/code がこのポストに Carney がウワサされていると最初に書いたが、The Loop の Jim Dalrymple はそれを否定した。複数のソースによれば、Carney の話は正しくないと Dalrymple や他の記者に語ったのは Kerris だという。世界で最も重要かつ有名な広報官を退く Carney が複数の技術企業と折衝中ということであれば、アップルも何らかの形で検討しないのは無責任な話だろう。アップルの誰がその話を積極的に否定しようとしたのか不明だ。
Both Kerris and Dowling are said to be individually lobbying to take Cotton’s place, which makes recent reports about Apple’s consideration of former White House Press Secretary Jay Carney for the job all the more interesting. After the consistently-reliable Re/code first reported that Carney was “bandied” about in connection to the open Apple position, The Loop‘s Jim Dalrymple claimed that this was not true. Sources say that it was Kerris who told Dalrymple and other reporters that the claims of Carney’s consideration were false. Since Carney was exiting the world’s most important and high-profile PR job and in talks with multiple technology companies, Apple would be irresponsible to have not considered Carney in some capacity, so it’s unclear why anyone at the company would actively deny the report.
One journalist from a major publication noted that Apple’s attention to Gruber and Dalrymple was somewhat surprising, given that their blogs hardly get as much attention or readership as bigger names such as Bloomberg, Time and WIRED. Another journalist noted dryly that the bloggers’ words are widely repeated when they serve as Apple’s attack dogs, so Apple keeps them happy, despite whatever their raw traffic numbers might be.
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大学生 Mark Gurman の筆は冴えているというか、アップル系ライターの大先輩たちに一矢放った形になっているのは皮肉。
With Apple’s Worldwide Developers Conference coming up next week, pundits are speculating on hardware the company may introduce in its first major media gathering of the year. One well-informed analyst believes the stars of the show will be a cheaper iMac and maybe an 8GB iPhone 5s.
来週アップルストアで Apple TV を買えば 25 ドルの iTunes ギフトカードがもらえるというウワサがある。これはまもなく新しい Apple TV が出るというメッセージかもしれない。
For the next week, customers who buy an Apple TV at one of the tech giant’s retail stores will reportedly receive a $25 iTunes gift card as part of a promotion that could signal a new Apple TV is on its way.
I am the child that looks healthy and fine.
I was born with ten fingers and toes.
But something is different, somewhere in my mind.
And what it is, nobody knows.
I am the child with whom no one will play –
The one that gets bullied and teased.
I try to fit in and I want to be liked,
But nothing I do seems to please.
I am the child with the broken heart
Though I act like I really don’t care.
Perhaps there is a reason God made me this way –
Some message he sent me to share.
自分だって 愛されたい
受け入れられて 大切にされたい
でも 自分は誰にも分かってもらえないこども
For I am the child that needs to be loved
and accepted and valued too.
I am the child that is misunderstood,
自分は みんなと違っている
でも 見かけはアナタと同じ
I am different – but look just like you.
自閉症の子供をもつ母親 Kathy Winters
By Kathy Winters – 2003
Mother of a Child who has Autism
Apple has a way of capturing our hearts and minds like no other company in the world right now. Think about it—how many commercials do you watch, rewind and watch again, or ask someone else to sit and watch it with you? I’m betting there aren’t too many, if any at all, that bring you to that level of emotion.
Apple is able to capture the essence of our lives and touch us. That’s why we get emotional watching the ads—it’s happened to us, or we can put ourselves in that exact situation. It’s not just about a product or a technology, it’s everyday people experiencing life, much the way we experience life. We can relate on a very real level with what we are watching.
Apple’s latest TV spot “Misunderstood” is one such ad. It has the power to bring a tear to eye and has for many people, including members of my family. “Misunderstood” is about a misunderstood teenager who is on his iPhone the entire day. He’s not ignoring his family, but he clearly has something on his mind. By the end of the video, we understand that something is his family.
