Posts Tagged ‘Google’


Rethinking office space | Official Google Blog

The idea is simple. Instead of constructing immoveable concrete buildings, we’ll create lightweight block-like structures which can be moved around easily as we invest in new product areas. (Our self-driving car team, for example, has very different needs when it comes to office space from our Search engineers.) Large translucent canopies will cover each site, controlling the climate inside yet letting in light and air. With trees, landscaping, cafes, and bike paths weaving through these structures, we aim to blur the distinction between our buildings and nature.

North Bayshore campus proposal | Google+

Google’s Proposal for North Bayshore | YouTube

Google Plans New Headquarters, and a City Fears Being Overrun | NYTimes.com


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気になることを Marco Arment がいっている。

Google and blogs: “Shit.” | Marco.org

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ブログをやっているかい? 最近の、とくにここ1、2年のアクセス量はどうだろうか? たとえば 2013 年7月1日以降は・・・

Have a blog? How has your traffic been for the last year or two — say, since July 1, 2013?

自分の場合は頭打ち・次第に減少という傾向がはっきりしている。減少するなんて初めてだ。自分としてはこの期間も結構たくさん投稿しているのに・・・。友人たちの話を聞いてみたが、みんな同じ時期に頭打ちと減少傾向になったという。外部の大きなサイトから自分のサイトに張られたインバウンドリンク(inbound link)は以前ほどではなく、大きなサイトですらトラフィックを維持し、増やすのに苦労していることを思わせる。

Mine’s been clearly flat and slowly declining — the first time the trend has ever gone down — even in periods where I write a lot. I’ve talked to some friends who have seen similar plateaus and declines over the same period, also for the first time. Inbound links from bigger sites also aren’t worth as much as they used to be, suggesting that even big sites are struggling to maintain and grow their traffic.

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誰も口にしないが、これは大きな流れではないかと思う。ブログの死とまではいかなくても、ブログは著しい減少傾向にあるのだ。2015 年は厳しい年になるかもしれない。

Nobody’s really talking about it, but I suspect this is a wider trend: blogs aren’t dying, but they are significantly declining. 2015 might be a rough year.

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Seth Godin は「ウェブをつまらなくしたのはグーグルか」という記事で、グーグルのオーガニック検索結果[注]が著しく輝きを失ってきていることに原因があるという。
[注]organic search result:オーガニック検索結果、スポンサーの広告に左右されない検索結果

In Is Google making the web stupid?, Seth Godin suggests that the declining prominence of organic results in Google searches is significantly to blame:

ウェブ出版者がトラフィックを望むならそれなりの対価が必要だとグーグルの arc はハッキリ述べている。

If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it.


Which is their right, of course, but that means that the ad tactics on every other site have to get ever more aggressive, because search traffic is harder to earn with good content. And even more germane to my headline, it means that content publishers are moving toward social and viral traffic, because they can no longer count on search to work for them. It’s this addiction to social that makes the web dumber. If you want tonnage, lower your standards.

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これまでもウェブでは「〇〇のための10の理由」といった類いの浅薄なリスティクル[listicle < list + article]やクリックベイト[clickbait:釣り記事]的なタイトルで溢れていたが、最近はますますひどくなっているようだ。

Shallow social-shareable listicles and clickbait headlines have always been plentiful on the web, but it does seem clear that they’re getting much worse and more dominant recently.

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Google is making the problem worse, but they’re not the root problem. In fact, the real problem is a pretty big problem for Google, too:


Everyone’s spending increasingly more consumption time dicking around in apps and snacking on bite-sized social content instead of browsing websites and searching Google.

オンライン出版社はますますソーシャルトラフィックに依存するようになっているが、それはグーグルに締め上げられたからではなく、誰もがソーシャルメディア使うようになったからだ。モバイルの使用、ソーシャルネットワーク、YouTube、それにみんなの注目を引こうとするアプリ — それらが支配的になったことがウェブ出版者やブログライターにとっての真の問題なのだ。

Publishers are relying more on social traffic not because Google’s squeezing them out, but because that’s where everyone went. The dominance of mobile usage, social networks, and YouTube, plus attention-competition from apps, are the real problems for web publishers and blog writers.

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ソーシャルメディアやアプリの革命は純粋に追加的なものではない。それらに時間を費やすことによって検索や RSS、ブックマークが犠牲になるのだ。

The social and app revolutions haven’t been purely additive — much of the time people spend on those now has come at the expense of search, RSS, and bookmarks.


Every hour we spend on Twitter or Facebook instead of reading and writing elsewhere is just making this worse — and I’m as guilty as anyone.

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Social networks have powerful benefits and are here to stay. But like any trend, we’ve swung too far in that direction for our own good, as both producers and consumers. I hope the pendulum starts to swing back soon, because it hasn’t yet. It’s going to get worse before it gets better, if it ever does.


If we want it to get better, we need to start pushing back against the trend, modernizing blogs, and building what we want to come next.

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なかなか口に出せないことをまた Marco Arment がいっている・・・

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お馴染みの Horace Dediu が5大 IT 企業の経営状況がひとめで分かるチャートをまたアップしている

2007 年以来時系列の推移を見たもので、左からグーグル、マイクロソフト、アップル、サムスン、アマゾンの順。

昨年の同様な試みに続くもので、同じスケールで上段が部門別売上高(Revenues by Segment)、下段が営業利益(Operating Income)だ。


トップ IT 企業といっても売上高の構成も規模も様々だが、こうして並べて見ると直観的に把握しやすい・・・

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右往左往の挙句、ソニーはThe Interviewをクリスマスに一部劇場で公開する | TechCrunch


Congrats, Sony, on the most cunning Marketing campaign a film has ever seen:

Sony Releases ‘The Interview’ Online | WSJ

Google, which is offering the movie through its YouTube and Google Play stores, and Microsoft, which is using its Xbox Video Store, were the only companies willing and able to offer it on Dec. 24. Sony talked to Apple Inc., which is a dominant No. 1 in online movie sales and rentals with its iTunes Store, and Amazon.com Inc., which is No. 2, but neither were willing to immediately join the effort, according to the person with knowledge of the talks.

Spokesmen for Apple and Amazon declined to comment.


Apple reportedly didn’t have time to put The Interview on iTunes. I don’t buy that now.

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[在庫切れの Nexus 5 | Google Play

グーグルの純正 Android フォン(”clean Android” phones)が姿を消してしまった

Smartphones: Apple Knows What It’s Doing, Google Doesn’t | Seeking Alpha

The decline in Google’s stock price in 2014 has been sad to watch. Google started out the year at the pinnacle of the smartphone world, with Apple badly behind on multiple fronts.

Then, for reasons unknown, Google lost its way. I can’t see a single smart product management decision Google has made in 2014, as it relates to selling phones directly to the consumer. It’s in the process of killing every single product Android enthusiasts and developers love, replacing them all with one single product that almost nobody likes.

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Google sold more Chromebooks to US schools than Apple did iPads in Q3 | 9to5Google

Apple pivoting iPad education strategy to regain its footing | Yahoo News

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Thoughts on Google+ | Medium

I fucked up. So has Google.

To my point, most people would likely describe Google+ as a newsfeed, a kind of Facebook-lite… Why did the world need another Facebook, unless to benefit Google by making their ad targeting more effective?

Lately, I just feel like Google+ is confused and adrift at sea. It’s so far behind, how can it possibly catch up?

So the fundamental problem that I have with Google+ is that I just don’t understand it. And what I don’t understand makes me nervous — and should make you nervous too.

In scathing critique, former Googler says Google+ “has lost its way” | VentureBeat


So many words, so much naïveté, on Google+.

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Google Glass Is Dead; Long Live Smart Glasses | MIT Technology Review

Seeing a computer on your face makes some people, for various reasons, extremely annoyed. The “explorers” have become widely known as “glassholes.”

But despite Google’s missteps, the technology isn’t going away. The idea that Glass represents—allowing you to ingest digital information at a glance—has appealed for decades to die-hards like Thad Starner, a Glass technical lead who has been making and wearing these kinds of gadgets since 1993. Researchers are going to keep plugging away until we get to a point where the technology blends into the glasses themselves, rather than sitting so obviously atop them.

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All Eyes on Apple as Google Search Deal Expires Next Year | The Information

Google has always been the default search engine in Apple’s browser on the iPhone and iPad as well as on its desktops and laptops starting years earlier. But that deal is up for renewal in early 2015, sources tell The Information, and Yahoo and Microsoft have separately begun to pitch Apple executive Eddy Cue for the business, according to people at those companies who were briefed about the bake-off.

Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In | Search Engine Land

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Everything Google knows about you (and how it knows it) | The Washington Post

If you have an Android phone, that device may log your location and velocity data. If you have a YouTube account, Google knows not only what videos you upload, but which you watch, too. There’s Google Maps. Google Play. Google Voice, if you use it to transcribe your missed calls. Between Google Contacts and Chat, the site has a pretty good idea who you’re friends with.

And while browsing data is aggregated differently than information from Google services, if you visit sites running Google Ads or Google Analytics software, Google also generally knows what you look at and what you click. According to one report from UC Berkeley’s School of Information, Google can track user behavior on 88 percent of all Internet domains.

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