Apple’s focus on creating a great user experience builds consumer loyalty. Consumers then put market pressure on Apple’s potential partners, which result in concessions to Apple, further enhancing the user experience
Massive constraints have a way of inspiring interesting, creative solutions. A prime example is the custom-designed chip at the heart of Apple Watch. No traditional computer architecture could fit within such a confined space. So we found a way to integrate many subsystems into one remarkably compact module, which is then completely encapsulated in resin to protect the electronics from the elements, impact, and wear. Configuring an entire computer system on a single chip is an industry first and represents a singular feat of engineering and miniaturization.
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コンピュータ本体が微細化(miniaturization)技術によってここまで小さくなったのが S1 チップ[S1 SiP (System in Package) ]というワケ。
これは単なるチップではなく、コンピュータシステム全体が一つのチップに組み込まれた SiP(System in Package)だ。そこがこれまでとは画期的に異なる点だ。
That is why Cook was so happy. While Jobs’ mission in life was personal computing, and Apple the by-product, Cook’s mission in life is Apple, and iOS 7 was the by-product of his commitment to ensuring that Apple endured.
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CEO にうってつけ
アップルの CEO としていちばん大切な仕事、それは何がアップルをしてアップルたらしめているかを理解することだ。それは何よりも大切なことだ — 製品を作るセンスより、優れたオペレーションより、趣味の良さより、あるいはまた多くの専門家やアナリストが投げかける無数の形容詞よりずっと大切なことだ。この物差しからすれば、Cook が CEO の仕事にうってつけであることは明らかだ。そうではないというひとがいたら、そんなひとは革新の何たるか、カルチャーの何たるか、そしてアップルそのものを理解していないのだといいたい。
The job of Apple’s CEO is, first and foremost, to understand what makes Apple, Apple. That is far more important than product sense, or operations excellence, or taste, or a million other attributes thrown around by pundits and analysts. On this criteria, it’s clear that Cook is the right man for the job. I would contend that anyone that says otherwise doesn’t understand revolutions, doesn’t understand culture, and doesn’t understand Apple.
The truth about the greatest commercial of all time – Think Different – is that the intended audience was Apple itself. Jobs took over a demoralized company on the precipice of bankruptcy, and reminded them that they were special, and, that Jobs was special. It was the beginning of a new chapter.
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Designed in California
「Designed in California」もまったく同じ視点から見るべきだ。これはアップルが新しい章を踏み出すに際してのコマーシャルなのだ。これからそれを見届けることになるだろう。
“Designed in California” should absolutely be seen in the same light. This is a commercial for Apple on the occasion of a new chapter; we just get to see it.