Archive for the ‘アマゾン’ Category



The Real Story Behind Jeff Bezos’s Fire Phone Debacle And What It Means For Amazon’s Future | Fast Company

“In essence, we were not building the phone for the customer—we were building it for Jeff.”

Following Fire Phone Flop, Big Changes At Amazon’s Lab126 | Fast Company

Read Full Post »


Risk-taking なしに成功はない・・・

アマゾンと Jeff Bezos を理解するために

Amazon’s Jeff Bezos on profits, failure, succession, big bets | Business Insider

I think it takes more time to analyze something like that. Again, one of my jobs is to encourage people to be bold. It’s incredibly hard. Experiments are, by their very nature, prone to failure. A few big successes compensate for dozens and dozens of things that didn’t work. Bold bets — Amazon Web Services, Kindle, Amazon Prime, our third-party seller business — all of those things are examples of bold bets that did work, and they pay for a lot of experiments.

Read Full Post »

Amazon President, Chairman and CEO Bezos speaks at the Business Insider's "Ignition Future of Digital" conference in New York City


Bezos defends Amazon’s lack of profits, stance on publishers | Reuters

Jeff Bezos, the chief executive of Amazon.com Inc, was unapologetic about his twenty-year-old company’s lack of profit during a rare public appearance on Tuesday, …

“We are a large company, but we are also still a start-up. There is a lot of volatility in start-ups,” Bezos said …

Read Full Post »


[アマゾンが利益を生むのは:ZDNet Japan

アマゾンのハードウェア戦略に対する Dustin Curtis の批判が強烈だ。

Amazon’s Echo Chamber | Dustin Curtis

     *     *     *


アマゾンのコンシューマハードウェア戦略はとても理解できない。・・・アマゾン製品の合理的な説明ができないからだ。唯一考えられるのはこういうこと — アマゾンがハードウェアを作り続けるのは、それがひどいものであることを理解していないから、そしてメディアに対する理解が根本的に欠けているからとしか考えられない。アマゾンのサイトで宣伝しまくってたくさん売ることはできる。あたかも成功したという誤った印象を与えて・・・

It’s extremely hard for me to understand Amazon’s consumer hardware strategy. […] There is simply no rational explanation for its products. The only thing I can come up with is this: Amazon continues to make hardware because it doesn’t know that it sucks, and it has a fundamentally flawed understanding of media. With Amazon.com, it can heavily and successfully promote and sell its products, giving it false indicators of success.

     *     *     *


アマゾンはエコー効果を作り出すエコーチェンバーだ。ハードウェア製品を作ると、アマゾンのサイトで売り出し、アマゾンの顧客に売る。成功したような印象を受けるが、顧客はその製品をタンスにしまって二度と使わない。そこでアマゾンは次のハードウェアを出すのだ。とうとう Fire Phone になって顧客は押し戻した。二度と使わない電話なんて誰も買わない。Fire タブレットだってそうだ。ひどい電話を売って顧客をだますなんてことはできない。電話はいまやユーザーが自己主張するアイデンティティの一部になっているからだ。

It’s an echo chamber. They make a product, they market the product on Amazon.com, they sell the product to Amazon.com customers, they get a false sense of success, the customer puts the product in a drawer and never uses it, and then Amazon moves on to the next product. Finally, with the Fire Phone, customers have been pushing back. You can’t buy a phone and put it in a lonely drawer, never to use it again, like you would with a Fire Tablet. You can’t dupe your customers by selling them a shitty phone, because a phone becomes a part of its user’s identity.

     *     *     *


Jeff Bezos をモバイル消費デバイスに駆っているかにみえるメディア戦略(アマゾンのメディアストアや Primeビデオ・ミュージック)も間違っている。いまどきメディアを売って儲けるものなんていない。メディアマーケットは急速に、そして容赦なく死に瀕している。マーケットが効率的になりすぎて、消費メディアの配信システムができた時点では利益なんて完全に消え、収支トントンさえ難しくなっているからだ。メディアで利益を生めるのは、アップルのようにマージンの大きいデバイスを山ほど売るか、あるいは映画館やスピーカーシステムのようにすばらしいメディア体験を提供できる場合だけだ。安くてひどいタブレットや電話ではもはや無理なのだ。

The media strategy that seems to be driving Jeff Bezos to make mobile consumption devices (with Amazon’s media stores and Prime video/music) is flawed. No one makes money selling media for consumption anymore. That market is quickly and brutally dying. The media market is now so efficient that all profit is completely sucked out of the equation by the time you get to the consumption delivery system, to the point that it is barely possible to break even. You can only make money with media by selling the device itself at a huge profit (Apple) or by providing a greater media experience (a movie theater or a nice set of speakers). A cheap, shitty tablet or phone does not fit into that equation anywhere.

     *     *     *



Even if Amazon’s goal is to sell tablets and phones so people buy more retail stuff from Amazon, I don’t see how that can work in any reasonable future. That strategy would only work at tremendous scale, when you have millions of people using Amazon devices to buy Amazon retail stuff. The investment Amazon has made in its hardware strategy totals millions upon millions of dollars. Without any retail profit in the first place, how would they intend to recoup that investment? First, you’d have to make something people want. And given Amazon’s past performance, I wouldn’t hold my breath waiting for that.

     *     *     *



Amazon’s retail strategy of being allergic to profit does not translate well into hardware manufacturing. People buy hardware that fits into their lives, and becomes part of how they identify themselves to the world. If you want to sell hardware, you have to be in fashion, like Samsung was two years ago, or like Apple has always been. Amazon is incapable of understanding fashion, because it has no taste, and its hardware is completely unfashionable and tasteless.

     *     *     *



Amazon is slowly destroying itself from the inside out, through its own echo chamber, by focusing on a strategy that will never work and does not even make sense.

     *     *     *


Read Full Post »

[Amazon Prime Air | YouTube


Vesper のデベロッパでシアトル在住の Brent Simmons の反応がオモシロい・・・

inessential.com: “Ack-ack” by Brent Simmons: 03 December 2013

     *     *     *


自分は銃を持っていない。しかしアマゾンが Air ドローン(Amazon Prime Air)を考えていると知ってライフルを買う気になった。玄関のポーチに座って、ブンブン飛んで行くドローンを撃ち落としたらどんなに気持ちがいいだろう。

I don’t own any guns, but the Amazon Air drones tempt me to buy a rifle. It would be so much fun to sit on my front porch and shoot at the drones as they buzz by.

今日の Ballard[シアトルの近郊]は寒いが、空は驚くほど澄んでいる。スキー帽をかぶり、ウィスキーびんを持って、一仕事して空をきれいに片づけてくるか・・・

It’s cold today in Ballard but the sky is marvelously blue. Today I’d put on a ski cap and grab a bottle of good whisky and do my part to keep the sky clean.

     *     *     *


コラテラル・ダメージ[collateral damage:巻き添え被害]の問題ともいえるが、しかしアマゾンの一見無害で幸せなドローンと、グーグルの24時間人間監視装置や警察や NSA[国家安全保障局]のそれとどう区別すればいいというのか。いっそ全部撃ち落としてしまえばいいのだ。

I might argue it’s a matter of collateral damage. I don’t know how I could tell Amazon’s harmless, happy-day drones from Google’s real-time people-watchers — or those of the police or the NSA. It’s best to shoot them all down.


Or I might argue that it’s just plain fun. So much fun.

     *     *     *

Amazon Prime Air についての記事では Brent Simmons のこの反応がいちばんオモシロかった。


中国にも 300 機を超えるドローン部隊があるらしい。



NSA 騒ぎに揺れるアメリカでは、国民総監視の可能性と結びつけて考えるひとも多いということか。


[via The Loop

★ →[原文を見る:Original Text

Read Full Post »

[Introducing the All-New Kindle Fire HD — Amazon TV Commercial | YouTube


新しい KindleEリーダーの発表だ。

“reinventer of normal”[当たり前という意味を再発明する、これが当たり前になる]というフレーズがとてもよく効いている。


実際に期待にそう出来かどうか、Hands-on レビューが楽しみだ。



Read Full Post »

[これが Kindle Fire だ:photo

爆発的に売れているアマゾンの Kindle Fire にまつわるエピソード。


Reuters: “Amazon’s Kindle Fire lets kids charge up a storm” by Mitch Lipka: 07 December 2011

     *     *     *

1-Click オーダーも可能

Kindle Fire は Kindle リーダーと違って、ウェブブラウジングやゲーム、ビデオや音楽の再生も可能だ。しかもアマゾンのアカウントがあらかじめプリロードされ、1-Click オーダーもできる。だから自分のアカウントでなくても、デバイスを手にしているひとなら誰でも注文ができる。プロンプトが出て購入確認のパスワードを求められることもない。

What happens is that when you order a Kindle Fire – which differs from the Kindle reader by allowing users to browse the web, play games, video and music – it comes with your Amazon account information preloaded, along with “1-Click” ordering. That means anyone who is holding that device can place an order, whether it’s their account or not. No prompts come up to confirm the purchase or ask for a password.

     *     *     *


ということで、あちこち触りたがる幼児が何でもクリックできることになる。Scenic Labs の創設者 Jason Rosenfeld の3歳の娘もそうだった。スクリーンに現れる子供用品のイメージ写真をクリックしまくったのだ。クリスマスギフトを PC でブラウズした際、Rosenfeld は自分のショッピング履歴を見てやっと分かった。

So that means that the itchy fingers of toddlers can click way, including the 3-year-old daughter of Scenic Labs founder Jason Rosenfeld. He says his daughter was using the device and clicked on an image of a children’s product that appeared on the screen because it was in his shopping history — he had browsed the item while holiday shopping on his PC.


“She picked it up and got it running,” Rosenfeld says. After seeing the order confirmation in his email, he was able to quickly cancel the purchase.

     *     *     *


199 ドルの Kindle Fire は廉価版 iPad として受け入れられているが、アマゾンで売られる膨大な商品群が簡単に注文できるよう特化したデザインを持っている。注文プロセスは最大限単純化されている。ライバルの Barnes and Noble が出した Nook Tablet はこれほどの注目を浴びなかったが、そちらでは注文を続けるためにはユーザー確認が必要になっている。

While the $199 Kindle Fire device has been embraced as a cheaper version of Apple’s iPad, it’s designed to streamline ordering an extensive array of goods sold by Amazon.com (AMZN.O). So, the process is simplified. Competitor Barnes and Noble (BKS.N), which released its Nook Tablet without the same fanfare, requires users to confirm their purchases before they go through.

     *     *     *



[via The Loop

★ →[原文を見る:Original Text

Read Full Post »

Older Posts »