日経BP社刊「ジョナサン・アイブ」読了と危惧すること

どこに視点をおくか・・・

・日経BP社刊「ジョナサン・アイブ」読了と危惧すること | Apple／Macテクノロジー研究所

なにしろCEOのティム・クックでさえジョニーに口だしできないというしオペレーション担当のある重役は「アップルを支配しているのはIDgだ」といっているそうだ…。

これではジョニーという存在はアップルを次のレベルに引き上げる起爆剤と同時に一歩間違えば誤爆する可能性も否めない。どのような組織でも社長やらCEOはともかく、1人に権限が集中することはトラブルの元とは幾多の歴史が証明していることではないか。これはジョニーがいかに謙虚で賢い人物だったとしてもだ…。

アップルのファンとしてはジョニーがアップルの地雷源にならないよう願うばかりだ。

・Jony Ive: The Genius Behind Apple’s Greatest Products, by Leander Kahney | FT.com

Kahney is a journalist but also an Apple geek (he has written three other books on Apple as well as a blog) and the combination of that enthusiasm and a clammed-up corporation is not particularly successful. Ive remains, at the end of this book, as unknown a quantity as he is at the beginning: a popular, un­assuming person who likes to listen to techno music while he works.

・Review: Jony Ive by Leander Kahney | Asymco

The book mostly follows Ive’s career with chapters covering most significant episodes chronologically, however there are deep dives into the “how” rather than just the “what” happened. There is a hint of causality rather than correlation between events and outcomes.

For example, there is a mesmerizing description of the actual Apple design studio even though it has never been depicted in any public photo or video or diagram. There is a great attention paid to manufacturing and materials, as indeed there should be if talking about Apple design (but not necessarily if talking solely about design in general.)

There is an amazing revelation of the existence of the “ANPP” or the Apple New Product Process. This process directs the “extreme detail [for] every stage of product development”. The presence of such a “giant checklist” implies a degree of process and rigor which is in contrast to the “heroic” effort that prevails in popular folklore about how Apple develops its products.

・アップルは「怠けたデザイン」を許さない | 日経ビジネスオンライン

旧記事から：

・Leander Kahney の書いたジョニー・アイブ本 | maclalala2

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